What's the Buzz About?

"Unit Nutrition, a revolutionary nutrition brand that launched a first-to-market carbohydrate rinse, has once again stepped up to sponsor the Columbia Threadneedle Investments Boston Triathlon"...

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"That Spitting Thing at the World Cup? It’s Probably ‘Carb Rinsing'. As the World Cup nears its end, a carbohydrate rinse, manufactured by a New York company called Unit Nutrition, has become commercially available."...

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“UNIT RINSE is based on an extensive body of conclusive research that demonstrates how rinsing a carbohydrate solution in the mouth for 5-10 seconds before discharging improves the capacity for sustained moderate to high-intensity exercise.”...

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“Would we choose to use UNIT RINSE in the future? Hell, yes, what’s not to love? The benefits are very well researched and documented, it tastes delicious, if you choose to spit rather than swallow, it is calorie free and we thought it did precisely what it promised on the bottle – helped to boos......

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“With rising interest in clean label, organic and real-food fuelling for athletes, Unit Nutrition seemed to hit the nail on the head with an aid station at the 2017 Nevis Triathlon..., where the company offered its new carbohydrate mouth rinse, UNIT RINSE, alongside tamarind balls.”...

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“If you’ve been following our coverage of the 2017 IRONMAN World Championship in Kona, you may have noticed a new brand, Unit Nutrition, supporting the Great Britain team. We’ll likely be hearing much more about the brand in the coming months"...

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“Unit Nutrition has launched what is being billed as a first-of-its-kind product offering at the IRONMAN World Championships 2017 in Kona with a new carbohydrate mouth rinse called ‘UNIT RINSE’."...

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“There’s been increasing evidence that rinsing your mouth with a carbohydrate drink but not swallowing it can help you run faster...if the new study’s finding of a 1.7 percent performance boost at the end of a long effort doesn’t sound significant, consider that’s the difference between a 3:56 ma......

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“Several studies have reported that, after rinsing, athletes lift more weight, run faster and farther, jump higher and are more focused. The possible reason for this: the brain gets fooled into thinking that the body has just been given more energy.”...

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“The first sports-specific carb mouth rinse. Carb rinsing is increasingly popular with athletes and has the stamp of approval from many sports nutritionists. Researchers suggest its use can alter an athlete’s perception of fatigue and increase power output.”...

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