Tim Don

-Tim Don, Professional Triathlete: Ironman world record holder, three time Olympian, four time ITU World Champion

"Rinse especially helps me during some of my big power sessions on the bike, which are a bit shorter, and almost every swim session."

Laura Tomlinson

- Laura Tomlinson, Olympic dressage rider, Team Gold & Individual Bronze, London Olympics 2012

"Rinse gives me the edge to feel fueled and be on top of my game without filling my stomach just before bouncing on my horse!"

David McNamee

- David McNamee, Professional Triathlete: 3rd place, Ironman World Championships, 2017, 2018

"Fuelling is key in Ironman and Unit Nutrition has provided the link, that in my opinion, has been missing.”

Asker Jeukendrup

- Asker Jeukendrup, Ph.D., Renowned Sports Nutrition Scientist

“It is great to see a company finally translate some really important research findings into a product so that athletes can benefit from it!.”

Marc Miller

- Marc Miller, Professional Race Car Driver & Driver Coach

"I have seen a measurable difference in my performance using Rinse. I make sure to have bottles in my gear bag when I head to the track, and in my gym at home for training!"

Erin Kratzer

- Erin Kratzer, MS, RDN, LDN, Sports Dietitian for the Cincinnati Bengals and Miami University Redhawks

"As a competitive CrossFit Athlete, Rinse has given me an edge in my high-intensity workouts. The nutrition professional in me also supports it due to the ample research behind it."

Passing the Baton

We believe in a future with healthy bodies in it. That’s why we’re collaborating with Change For Kids to create health and wellness programs to impact over 4,500 students across a dozen schools in NYC.

Our Brainy Founder

After almost a decade in finance, Founder & CEO, Julia Bechtolsheimer, approached her Ironman training and nutrition plans in the only way she knew how - lots of spreadsheets and research! When she discovered cognitive fueling and all its benefits, she realized it was worth building a company for.

Our Adventures

We can’t sit still! We’re all about moving forward and shaking
things up. Check out the events below and come say hello.

The Racing Study

Unit Nutrition/ Michigan State University

In 2017, we partnered with CJ Wilson Racing and Michigan State University researcher David Ferguson to conduct ground-breaking motorsport research. This data was analyzed to assess driver performance through a nutrition-specific lens, providing a detailed understanding of the challenges to thermoregulation, hydration status and cognitive function. According to Dr. Ferguson, the lead scientist in charge, the Unit Nutrition research study “resulted in the largest and most extensive physiological data set ever collected on racing drivers." Our end goal is to develop a fueling strategy to help drivers sustain intensity and accuracy for longer periods of time, resulting in a faster and safer drive.

See What We’re Up To